Digital Advertising – What is it?

Don Philpott☘️ in social media trainingDigital MarketingMarketingGlobal AR/VR Digital Strategy Director☘️ at • http://www.AD 360.euMay 12, 2017 · 1 min read ·  +200

Digital Advertising - What is it? 

An old quote goes – “50% of advertising is wasted, but I don’t know which half!”

With modern analytics tools you know which half!

Then again, knowing what works today, does not mean it holds true for tomorrow, when the attention span is so small.

Pace of change is fast – “plus ça change, plus c’est la même chose.”

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#Digital #Advertising #Visual

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