SEO is easy (and colorful). Check these guys out…
- Clear, uncluttered, landing page
- Text box with flashing cursor
- Icon to use vocal interface…and that’s it!
Who here uses another search engine?
Keep it simple. Easy navigation. Understand your customer’s needs.
Not every customer reaches your site by URL. There are more than “50 ways to lose a lover…”
The graphic below shows Direct (url). Referral – traffic coming from another site. Search – My friends in Google. Social – our super social media platforms. Mail – clicks from email campaigns or Display – clicks from advertising.
You could also include SMS, Business card, QR codes, Guest Blogging, Traditional; flyers, shows, networking,events, competitions, promotions, vouchers or word of mouth.
The “About Us” page gives a huge amount of data on any company – [stated and unstated] values, ethics and type of leadership, decision makers, power-brokers, contact points and reach-ability (when things go wrong).
Cross reference the “talking heads” on their chosen social media with the “real” output of the company
Follow a business on social media channels before making direct contact with the business?
Your customer will do the same! A buyer looks for “social proof“
They found you.
Now what?
Not all customers are actively shopping. Many are browsing or come upon your site by some happy circumstance. You are opening a dialogue.
Conversation can flow. You can make offers. You can indicate useful learning material or even direct a browser to sign up for a newsletter.
Options are endless. The choice is yours.
