Subtext: I have to start this one by saying I’m not affiliated with FreshMail.com.
I have used a lot of email based marketing software …and most have a steep learning curve (I’ll come back to this point).
I think that FreshMail is the best on boarding User Experience I have had. World Class!
On opening the site you are presented with an elegant, simple, workflow.
Moving seamlessly and interactively into a “how to” sequence…The first highlighted feature is “subscribers” – your audience.
Subscribers – @PaulCroubalian dealt with this issue effectively a few weeks ago. I have nothing to add here…
“Use your address database to create your subscriber list by importing it or entering it manually. If you don’t have any contacts yet, create a sign-up form and place it on your website.”
“Start creating your email marketing campaigns here. The system will guide you step by step through the process.”
“Create your first newsletter template to dazzle your subscribers. You can use ready-made templates and edit them as you like or upload your own. ”
“Personalize your profile”
I think the design here is outstanding on many levels. It is intuitive, simple, adaptive, driving you further into the platform using a creative combination of good psychology, uncluttered design and flow.
Postscript: Of all of the apocryphal stories attributed to Steve Jobs – this one has value for me…One day, he tossed a child an i pod – almost immediately the child understood it, drawing delight and wonder from a magical music box.
To conclude …
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Just to Note…
FreshMail.com is free for up to 500 subscribers and 2000 emails per month
SendinBlue.com is free for up to 9000 emails per month
MailChimp.com is free for up to 2000 subscribers and 12000 emails per month
BenchMark.com is free for up to 14000 emails – thereafter it is a paid service
Sendpulse.com is free for up to 2000 subscribers and 15000 emails per month
Mailrelay.com is free for up to 3000 subscribers and 15000 emails per month
*The math you can do on your own.
We’ve also included a free PDF list of email vendors here.
All the additional content is owned entirely by Freshmail.com – I use it here to make a point about good design.
No intent to infringe copyright or gain commercial advantage – its simply brilliantly executed integrated functional on-boarding UI/UX design.